Apt is a digital creative agency
Apt is a digital creative agency. We create powerful and engaging digital communication for some of the largest brands in the nordic region. Established since 1999, we are currently 43 people strong working in our Oslo and Copenhagen offices.
We believe in articulate, engaging and creative solutions. Utilising the appropriate technologies, our experience and strategic knowledge we deliver innovative interactive experiences for our clients and their consumers. In 2007 we partnered with TRY, Norway’s leading advertising agency, and are bridging the gap between online and traditional advertising mediums. We do everything from strategy, concepts, cutting-edge design, flash, technical development, motion to video and 3D-production. At Apt, we don’t believe in the impossible.
Red Cross Hearing test
Awards
Silver in Cannes lions, Gulltaggen, Sølvtaggen, Gold in New York festivalsThe digital campaign for the Red Cross is based on a simple and strong idea that engages the user and triggers emotions.
Try/Apt won 4 golds at the annual Gulltagen, Silver at Cannes Lions and Gold at New York Festivals for this project.
Jotun Lady Now 2008/2009
Jotun is Norway's leading producer of paints and decorative products. The 2008 campaign shows the latest trends in colour from the Jotun Lady Now collection.
This years colour universe explores colour from the professionals' perspective with the focus on how colour can transform a space. Apt delivered the whole solution from idea/concept to design, 3D, motion, film production, flash and programming.
Lost and found in translation
Nordea is a leading bank in the Nordic region. With many of the largest businesses in the region on the client list, they are doing well. But what about the future? How can we attract young people between 18-28?
The language of economy is not suited for attracting the Facebook generation. To get around this we hired a bunch of young translators to communicate what the bank adviser was saying. The result is a refreshing approach to how financial businesses can communicate in a non-financial way. The campaign is produces in four different languages: Norwegian, Danish, Swedish and Finnish.
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Check In hereHome Invest
Home Invest is one of the leading private investment companies in the Nordic Region. They wanted a corporate site different from everything else.
The monopoly board holds environmental projects, art exhibitions, and business ventures giving an overview of Petter A Stordalen's appetite, drive and character. Apt delivered the whole solution from idea and concept to design, 3D, flash and programming.
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Play the board hereRikstoto - Play a horse
Awards
Visuelt, Gulltaggen, SølvtaggenFor the Norwegian horse racing betting foundation, Rikstoto, we did a somewhat outside-the-box-project.
Play a horse is a play on words and literally translated using banners where the user can choose to play a horse like an instrument. Choose from guitar, piano and accordion. It holds the concept that playing horses online is fast, simple and fun. This campaign cleaned up in the 2007 banner category winning 3 prestigious awards.
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Jam away hereJotun Room by Room
Awards
Sølvtaggen, Merket for God Design, Flash Site of The DayThe 2007 campaign for Jotun's Lady Now palette is built around the experiences across three rooms in an apartment.
The user follows video sequenced stories room by room as: a couple, a single woman and family. Apt delivered the whole solution from idea/concept to design, film production, flash and programming.
BI - What will the future bring?
At the age when the everything lies in front of you, we offered young people the opportunity to predict their own and their friends futures in the crystal ball.
Try and Apt working together with Gimpville, Fredrik Fiction and Wirkola developed a comprehensive campaign site for Business School BI aimed at young people between 18-28.
Coop Obs! Hypermarket
In Norway people go shopping everyday. They shop what they need here and now, instead of doing all their shopping once a week. Coop Obs! Hypermarket is Norway’s number 1. Hypermarket and would like to change this behavior.
To communicate what Coop has to offer, we moved all the articles into a normal home, giving the user the opportunity to experience a hypermarket in an untraditional way.
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Visit Coop Obs!You can change the world with your pencil
Grafisk Højskole is one of the most respected schools within communication in Denmark. To recruit new students to their integrated course “Creative Communication”, we created a campaign together with The Aid Agency.
The key message was that you can change the world with your pencil. All visitors had the opportunity to sketch out their ideas directly on the site, and having them shown on the photos used in the campaign.
Statkraft – Pure energy
Statkraft is a leading player in Europe within renewable energy. We created a campaign to tell everyone in Norway about how Stakraft is about to change the way we produce energy.
Try had produced a beautiful commercial with a piece of paper in the main role. We reused this commercial to tell the story about Statkraft and renewable energy, giving the visitors the opportunity to send a tailormade poster to their friends, written on the paper used in the film. They could also enroll in our competition, where the main prize was an electric car.